Marketers should target customers that share a lot on social networks. Or not! I found it interesting that Twitter and Facebook were in the bottom 5 list of influences for the social consumer. I would have expected it to be different. Search results, brand websites and online adds are all more important. This is one example of data going contrary to my own belief.
Online Adds Are More Important Than Social Networking For Consumers? Huh?
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About the Author: Ryan Swanstrom
Live Shopping Expert, Data Scientist, Good Guy