My favorite part of the infographic is the demographics portion. Notice the gender, age, income, and education of the users.
Infographic With Some Data On Pinterest
About the Author: Ryan Swanstrom
Live Shopping Expert, Data Scientist, Good Guy
Most of the demographics is not surprising. Seems to mirror the online population at large.
However, the gender distribution is astounding: 4x more female than male! Is this a case of women engaging in a surrogate form of retail therapy – window shopping on the Internet? (Look honey what I brought home today.)
Also interesting that 4 of 5 pins are re-pins. Most people look at what others pinned instead of doing ‘original’ (re)search.
Coincidentally, they swapped the labels of the income and education demographics sections.
Funny, I missed the swapped labels. Window shopping on the internet is a good way to put it. I will be interested to see if the male/female demographic ever evens out. Will males find a way to use Pinterest as effectively as females? Thanks for commenting.