Talk of bigdata is not new, but the term bigdata might be new. Here is a nice article from 2010 about the benefits and risks of massive amounts of data. It is a nice read about bigdata from a 2010 perspective. You will notice it lacks some of the hot buzzwords of today.
Data Article From 2010
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About the Author: Ryan Swanstrom
World-class tech teacher Author of Data Science 101 blog Helper of all people learning tech and data science