This video was different than I expected. I expected to hear how the National Football League (NFL) is using player statistics for better player acquisition and fantasy football. However, the talk was about the NFL business model. The business model of the NFL focuses on filling stadiums. Thus the NFL starting collecting data about why fans prefer to watch games at home and what do fans really want from an NFL game. The NFL now generates numerous reports to help each individual team maximize the in-stadium experience.

Here are some of my thoughts on the talk.

  • The NFL maybe needs to invest in a data visualization expert
  • The NFL maybe needs to rethink the business model